Your business website is up and running. After a few weeks of planning the design, picking a suitable web host, and launching, you have your patch of internet real estate.

While you’re happy to have made this step for your business, you notice a problem: few people are actually landing on your site. They’re not buying products or leaving reviews. They’re not enquiring about the services you offer. They’re not reading anything you have to say.

Now you’ve decided to change that scenario. You’re going to drive more potential customers to your website. You’re going to reduce the bounce rate. You’re going to generate more sales. To do all that, here are four ways to enhance your business site.

Implement SEO effectively

To generate a large amount of organic traffic for your website, you need the support of search engines like Google. To receive their support, you must incorporate search engine optimization into your site content.

For the uninitiated, SEO is a strategy that incorporates various tactics – from backlinks to keyword implementation – to increase your search visibility. When an outlet does this successfully, their site appears on the first page of Google for relevant search queries – something which can massively increase their organic traffic.

There are problems with SEO, however. First, it takes a heck of a lot of time, effort, and resources to do it properly. This is why many companies opt to enlist the help of a specialist provider like ALT Agency. With nearly 20 years of experience, the experts at ALT Agency offer SEO services, especially for the city of Coventry, that will see your site become the top search result with Google.

Start a blog

Even if you currently have a blog on your website, it’s likely that it has been neglected. This shouldn’t happen as a blog can be an excellent marketing tool. Linking back to the previous point about SEO, you can create blog posts that feature keywords you’re targeting – boosting the chances of the content showing up in search results.

If you develop high-quality, informative, and original blog content, it could also end up being a source for backlinks. This is because other site owners might see your posts and share them with their audience.

Improve load speed

The loading speed of your website can have a significant impact on your ability to retain visitors. Research suggests that 40% of people will abandon a site if it takes longer than just three seconds to load.

Due to how imperative it is to have a fast, responsive site, you need to do everything you can to minimize load speed. Here are a few tips to consider:

• Pick a top-rated hosting solution
• Optimize and compress images
• Reduce redirects
• Enable browser caching
• Remove unnecessary plugins

Follow design trends

Like in many other aspects of life, aesthetics plays a big role in how someone judges your website. So, to stay competitive with your rivals, it’s vital your site has a current, modern design.

The recommendation is to update your site’s design every few years. It is a pain, admittedly, and it will cost you time and money. However, the effort is worth it – and this will be reflected by those who visit your site, stick around, and ultimately become customers.